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As an event marketer, you can automate some of the tasks you do using
'marketing automation' software.
You probably already use some sort of marketing
automation software. If not, it's something that should be on your radar as it
can save you a lot of time and improve the efficiency of your digital marketing
efforts.
If you use Facebook or Twitter, you can schedule your posts ahead of time,
which are then posted on the date and time you want. But if you want to do more
than this then marketing automation software is out there.
The goal of marketing automation is to automate repetitive tasks, such as
sending newsletters and scheduling posts on social media. Marketing automation
can also include more complex tasks like analyzing data from multiple sources
to identify trends and make predictions about audience behavior.
For example, you can also use marketing automation to set up campaign to
send a series of automated messages over a period of time. For example: sending
out an email newsletter every week. Instead of doing this manually, you can use
tools to schedule posts for you automatically.
Marketing automation can help you to save time and be more efficient with
your efforts.
One of the biggest benefits for event marketers is that it allows them to
spend more time on creating content, rather than managing it afterwards.
Research the software that is suitable for you.
But, be careful not to let this take away your creativity and the
personalization to your audience.
“Keep watching the market for new technologies and new ways to give value to your audience. New digital platforms are regularly coming onto the market creating new ways to distribute your content and events.” – extract from the Ebook: ‘Technology Is Turning Everyone Into Event Marketers’.
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