Evolving eBooks

It's never been easier to publish your own book. Well established platforms are there for you to write and publish your own eBook and print-on-demand versions also.

If you have existing content that has been written for other purposes (such as articles or blog posts) then this can be repurposed into an eBook. It can be a great way to show your expertise in your field.

An eBook can be a valuable part of your event marketing. For example, eBooks can be given away as premiums at events or as part of a purchase incentive scheme. This is an effective way of generating leads for future sales opportunities.

But, also, it's never been harder to get noticed in the crowded marketplace. So, you need a plan for promoting your eBook, whether that's through social media, email or other channels. A whole industry has grown up around helping you to market your titles.

A couple of ideas:

Launch a pre-order campaign - an effective way to generate interest in a title before it's published is by pre-selling copies of it. Pre-orders help build excitement about a new title in advance of publication, and they also help authors secure more sales than they would have otherwise.

Build buzz around the release date - once the book has been published, use social media to build excitement around its launch date by sharing excerpts from the book, sample chapters or even entire sections of text with fans and followers who may not have heard about it yet.

eBooks can be converted into audio books also. With AI text-to-speech improving, this will become easier. And then perhaps adding augmented reality into your eBooks.

The possibilities and opportunities are growing!

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