Does your content resonate
with your audience?
When you are scrolling
through your social media feed and see a post that makes you stop scrolling
down, and read it – something has caught your attention. Whether it’s a headline,
image, video, etc., something in that post resonated with you at that
particular time. You might have viewed the post and taken no further action on
it, but it made you pause for a while and view in more detail.
That’s the kind of content
you need to create for your audience. What would make them pause and take more
interest to view it. At least then there’s a chance they may take further
action by, e.g., acting on your CTA.
“When I hear a story being
told at an event or read a story in an article, blog, social media post and if
that story resonates with me, I get motivated - I take more interest in who is
telling that story.” – extract from the Ebook: ‘Technology is Turning Everyone into Event Marketers’.
Try to analyze what content
makes you pause and spend more time on it. And then try to do the same for your
target audience. This is not easy to do. But it will be a step towards
improving your content and event marketing.
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Thanks
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