Social Proof for Your Events

For an event professional, social proof is basically showing to your new, potential audience that others have attended your events before and have found them useful and given value.

A few people may try new, untested services or products without first seeing whether others have used or bought the services or products. These people can be referred to as ‘early adopters’.

But most people want to see that others have ‘been there and done that’ before they do. They especially like to see people they know to have first used the services or products before they are prepared to go for it.

So, in order to get more people to attend your events, you need to display the social proof that others have been there and got value from attending.

In its simplest form, it’s basically good, genuine feedback from attendees which you share on social media, for example. It can also be genuine 'likes' and 'followers' on your social media accounts - especially from genuine 'influencers'.

A better way maybe, to get early adopters to tell others about your events.

“You need to get some ‘early adopters’ … who will spread the word.” – extract from the Ebook: ‘Technology Is Turning Everyone Into Event Marketers’.

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