How Event Organizers Can Transform Their Social Media Profiles into a Digital Storefront.
As a digital-first world becomes the new normal, event
organizers must embrace technology to attract attendees and promote their
events. A crucial aspect of this is having a robust online presence, including
social media profiles.
"Nowadays, your audience are likely to first interact with your event online, ... Your audience’s digital experience will probably define your brand." - 'Technology Is Turning Everyone Into Event Marketers'.
If you’ve got your own digital real estate, i.e., your own website or app, then that is your point of reference for your audience.
But if you only use (or also use) social media and other platforms for your online presence then here are some ideas to get you started on how you can make your social media profiles like your own digital storefront:
·
Ensure that all your social media profiles have
a consistent look, feel, and tone that aligns with your brand identity. This
includes using similar graphics, logos, and color schemes across all platforms.
·
Share high-quality content such as images,
podcasts and videos that showcase the events you are organizing. This helps
potential attendees get a feel for what to expect and increases engagement.
·
Make sure your profiles have up-to-date
information about your events, including dates, locations, and ticket
information. Use eye-catching graphics and clear call-to-actions to encourage
attendees to purchase tickets.
·
Encourage attendees to share their experiences
at your events by creating a branded hashtag. This not only helps spread the
word about your events but also showcases the enthusiasm of your attendees –
which helps with ‘social proof’.
·
Respond promptly to messages, comments, and
mentions. Engage with your followers by asking questions and promoting two-way
conversations.
·
Look into Metaverse and Web3 technologies to
display you brand online. Many brands are already doing this which will give
them a head start.
·
Collaborate with other brands, and influencers
to promote each other and reach a wider audience.
Social media profiles are a valuable tool for event organizers looking to promote their events and connect with attendees. By treating them as digital storefronts, organizers can create a compelling online presence that drives engagement and ticket sales.
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