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Event Marketers: Content Marketing from the Stars

Event Marketers: Content Repurposing from the Stars


Event marketing in the digital economy, the ability to create captivating and engaging content is important. Yet, the challenge lies in continually delivering fresh and exciting material to promote your events effectively.

 

Beyoncé and Taylor Swift, two iconic artists, have shown us how to master the art of content marketing, content repurposing and using (yet) unseen content through their upcoming film releases: "Renaissance: A Film by Beyoncé" and "Taylor Swift: The Eras Tour”.

 

These films of their concerts serve as inspiring examples for event marketers seeking to breathe new life into their event promotions. In this article, we will explore how you can harness the power of re-purposing content to elevate your event marketing strategy and strengthen your event brand.

 

Content Repurposing: What is it?

Before diving into the strategies employed by Swift and Beyoncé, let's clarify what content repurposing entails. Essentially, it's the practice of taking existing content and adapting it for different platforms, formats, or purposes. In the context of event marketing, it means finding innovative ways to make the most of the materials you already have.

 

Extend the Reach of Your Events

Both Taylor Swift and Beyoncé used their concert footage to create cinematic experiences that went beyond traditional concert recordings. Swift's "The Eras Tour" and Beyoncé's "Renaissance" are prime examples of how artists can repurpose their live performances into stunning visual journeys. Event marketers can take a page from their playbook by transforming event footage into compelling content that extends the reach of their events.

 

Consider creating high-quality videos or live stream recordings of your events and then repackage them as engaging online content. Share highlights on social media platforms, create teaser trailers, or even compile event bloopers into humorous clips. By repurposing event content into shareable, bite-sized pieces, you can attract a wider audience and generate buzz long after the event has concluded.

 

Build Event Hype with Sneak Peeks

Swift and Beyoncé understand the power of anticipation. Event marketers can employ a similar strategy by releasing snippets of their upcoming events or behind-the-scenes footage. These sneak peeks offer a glimpse into the event's atmosphere, performers, and unique selling points, stirring up anticipation and curiosity among potential attendees.

 

Create Immersive Storytelling

Both artists use their films to tell compelling stories that will resonate with their audience. Take your audience on a journey. Event marketers can harness the power of storytelling to create a strong event brand.

 

Craft narratives around your events that captivate your audience's emotions and leave a lasting impact. Share stories of attendees (with their permission) whose lives were transformed by your event or showcase the journey of event preparation. By doing so, you not only connect with your audience on a deeper level but also create content that can be repurposed for promotional purposes.

 

Embrace Different Content Formats

Beyoncé and Swift use a variety of content formats to engage their fans, from cinematic experiences to intimate interviews. Event marketers should adopt a similar approach by exploring different content formats such as podcasts, blog posts, webinars, or interactive quizzes. This diversity keeps your audience engaged and allows you to repurpose event-related content for various platforms and audiences.

 

 

Beyoncé and Taylor Swift have set the bar high when it comes to content repurposing in the entertainment industry. As event marketers, you may not have the luxury of releasing films in cinemas, but you can certainly take inspiration from their strategies to elevate your event marketing game.

 

By repurposing event content creatively, extending your event's reach, and embracing storytelling, you can build a stronger event brand, generate buzz, and ultimately drive attendance to your events. In an era where ‘content is king’, event marketers who master the art of content repurposing will undoubtedly find themselves at the forefront of the industry.

Stay tuned for more insights and tips on event marketing success.

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(Image: Unsplash)

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