Event Marketing Insights: Social Activity Marketing - Video

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Event Marketing Insights: Social Activity Marketing - Video

on April 09, 2025

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Event Marketing Insights: Social Activity Marketing - Video

event marketing events insights shareyaarnow social activity marketing video

Location: Sydney NSW, Australia

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The Smarter Event Discovery and Promotion Platform

EVENT MARKETING: Ideas and Strategies

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Event Marketing Insights: Discovery, Search and Advertising Users search on digital platforms, including social media, for content/things. All digital platforms are, in essence, content platforms where users view and listen to content. Some platforms, like ecommerce, then allow users to transact. You can also think of digital platforms as marketing platforms in the sense that they contain content that the platform wants users to consume. It’s how users use any particular platform to search and discover content and how advertisers use the platform to advertise that will, to a big extent, determine how useful the platform will be for you when promoting your events. Platforms obviously want to cater to their users as well as their advertisers. ... To read more and get insights into event marketing, read our free weekly newsletter. ShareYaarNow The Smarter Event Discovery and Promotion Platform.

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Unfinished Business

Have you heard of the Zeigarnik Effect? In very brief terms, it says that people may recall tasks that are unfinished or interrupted better than completed tasks. The effect was first described by Bluma Zeigarnik in 1927. The story goes something like this: she noticed that waiters could recall orders they had taken but not yet delivered quite easily, whereas they had great difficulty in recalling orders they had already completed. The Zeigarnik Effect can be used in marketing to make your audience remember your brand even after they have left your event. As an event professional, how can this help you? As an event professional, this is good news because it means you don't have to cover every single topic at every single event. In fact, this can help your audience to remember more from your events and get more value Also, leaving some topics for another event can be a great way to build anticipation and interest in your next event. Leaving unfinished business also takes advantage of...

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Event Marketing Channels

As an event marketer, you should expand your marketing channels that you use. Even if you find a particular channel is working well for you, use other channels also. The term used is omni-channel marketing. Omni-channel marketing refers to the use of multiple channels to distribute a message or product. The main goal of this type of marketing is to provide a consistent experience across all the channels used. This includes websites, mobile apps, social media platforms, and more. Different people have different preferences when it comes to how they want to interact with brands, which is why being omni-channel is so important for event marketers. For example: Your own website/app Social media marketing Event platforms Email marketing SEO (Search Engine Optimization) Offline marketing Within each of the above categories will be numerous channels to consider. You may be able to attract different audiences in different marketing channels. A good thing about omni-channel marketing is that it...

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Understanding the nuances of providing value to your audience becomes crucial. The value you deliver is not solely determined by the price of your events or the content you present. In this article, I’ll explore why recognizing and delivering value is paramount for event marketers and how it can elevate your event marketing strategy. Read my earlier article: ‘ Increase the Value ’. Understanding the Audience: One of the fundamental aspects of event marketing is recognizing the needs and expectations of your audience. Your audience is seeking more than just an event; they are looking for an experience that adds value to their lives. Acknowledging and catering to these desires can significantly impact the success of your event. Value Beyond Price: While pricing plays a role in attracting attendees, it's essential to realize that value goes beyond monetary considerations. Audiences are willing to invest their time and resources in events that promise more than just a t...

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