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Event Marketing in the Digital Economy

on August 01, 2022

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EVENT MARKETING: Ideas, Insights and Strategies

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Event Marketers: Thinking About Your Audience's Time

Are you giving value to your event audience? What value are you giving your audience? Going on from our earlier article: ‘ It's All in the Value-Add ’, where I spoke about the need to give value, or add value to your event audience and putting some thought into your event objectives: One more idea for your events. If your events are for a whole day or longer, think about allowing some space at the venue for your audience to get some work done. This could be: just a small, separate area for them to make calls. Or, a desk where they can open their laptops to send a quick email. Or maybe just a quiet place for your audience to take a 5 min. breather. You can probably think of some more ideas. This helps in showing your audience that you understand their needs and their time – read our earlier blog post: ‘ Don’t Take Your Audience for Granted ’. Stay tuned to ShareYaarNow for more insights a...

The Power of Live Events!

AI is an extremely useful tool for everyone. But with so much AI generated content out there, it can be difficult to know what’s real or not. For brands, live events (face-to-face (F2F) as some are calling it) will become more valuable and important to build trust and grow brands. As an event creator, you play an increasingly important role in marketing and brand building . Maybe, some corporations and brands don’t realize just how important. Events are the engine that drive the Creator Economy : • Content generation for the event creator and other stakeholders (audience, performers, speakers, sponsors, venues, suppliers, media, influencers). • Audience engagement and community. • Dialogue between audience and brand that continues beyond the event itself. • Brands and brand collaborations. • Asset value – your event brand can be an asset. • The economy – economies of cities can be lifted through major events. • And, Trust! Event creators, your events are having a bigger impact on y...

Event Marketers: Elevating Event Marketing for Today's Digital Audiences

In today's digital economy, where event marketers are using generative AI to create amazing content, capturing your audience's attention is no easy task. As event marketers, you face the challenge of engaging your target audience and effectively communicating your event brand's message amidst an ocean of content. To stand out in this competitive landscape, it's crucial to embrace the power of multimedia and leverage various forms of media to connect with your audience on multiple levels. Why Multimedia Matters in Event Marketing? Before delving into the specifics of utilizing multimedia, let's understand why it holds such significance in the realm of event marketing. In a world of diverse audience preferences, incorporating multiple forms of media ensures you can effectively reach a broader audience. Some people prefer reading, others enjoy watching videos, while some might be auditory learners. By catering to various learning styles and media consumption habi...

Event Marketing: Sentiment Analysis in Tracking Your Event Brand Health

In event marketing, understanding and managing your event brand's perception is important. In a previous article: ' Event Marketers: Tracking Your Brand Health ', I wrote into the importance of tracking conversations around your event brand online. There are social media tools that can help with this. This involves employing sentiment analysis to decipher what your audience is saying about your event brand. In this article, I’ll explore the significance of sentiment analysis for event marketers and how it can enhance your event promotion strategies. The Essence of Sentiment Analysis for Event Marketers: Staying attuned to the sentiments surrounding your brand is crucial. Sentiment analysis, a process that involves evaluating opinions and emotions expressed in online conversations, allows event marketers to gauge the pulse of their audience. This method goes beyond merely tracking mentions; it helps you understand the context, emotions, and overall perception of your eve...

Event Marketing: AI Chatbots

As an event marketer, staying ahead in event promotion and marketing requires constant innovation. One emerging trend that has the potential to revolutionize your event marketing strategy is the integration of AI chatbots. These virtual assistants can be invaluable in engaging your audience, answering queries about your brand and events, and gathering essential feedback. In this article, I'll delve into some of the benefits of incorporating an AI chatbot into your event marketing strategy. But, remember that these new technologies can be useful as part of your event marketing strategy. If you use new technologies just because they are new, you may not get the full benefit unless you think about how they can be incorporated into your overall strategy and provide more value to your audience. 24/7 Instant Responses: One of the primary advantages of an AI chatbot is its ability to provide 24/7 accessibility. Attendees often have questions at various times, and an AI cha...

Content Creation for Event Marketers

Content creation is being disrupted by AI. As an event marketer you need to learn how to use these AI tools effectively for your event promotion and marketing. Some ideas for ChatGPT prompts for creating event promotion and marketing copy: write marketing copy for a yoga teacher wanting to promote an upcoming online yoga class and using the keywords 'online yoga' and 'yoga inspiration'. write marketing copy for a business coach wanting to promote an upcoming webinar and using the keywords 'startup marketing'. write marketing copy for a DJ wanting to promote an upcoming live stream show and using the keywords 'house music'. write marketing copy for a gamer wanting to promote their live stream gameplays and using the keywords 'pc gamer'. Write an email to be sent in a newsletter for a chef keeping in contact with their audience. These are just a few examples. You can make the prompts mo...

Event Promotion in a Changing World: Subscribing to the Digital Economy

Event promotion has always been an integral part of event marketing and attracting attendees. However, with some big tech social media platforms now introducing subscription models for their users, event marketers may find it difficult to maximize their event promotion without subscribing. Especially if you’re an individual or small business hosting your own events. But fear not, there are still ways to effectively promote your events if you can’t or don’t want to pay for subscriptions. Here are some ideas on how event marketers can maximize their event promotion in the current landscape: · Your existing audience: your existing audience is a valuable asset when it comes to promoting your events. Use your email list, social media followers, and website visitors to spread the word about your event. You can also create a referral program that incentivizes your audience to invite their friends to attend the event. · ...

Building Your Brand as a DJ

As a DJ, the competition is enormous to get your target audience to listen to your mixes. We listen to a lot of DJ music on various platforms. Here are some ideas and observations on how you can build your brand as a DJ: When posting your mixes on music streaming platforms, and there are plenty out there - each one has its own main geographical following - so marketing on the right platforms for you is important. Also, people have their own preferences for which streaming platform they listen to. So, if you are doing live streams - again check where your target audience hangs out. If you are live streaming, try to choose a time slot suitable to your audience. Weekends can get very crowded with many, many DJs going online, all vying for audience time. Some live streaming platforms allow you to appoint a moderator who can greet your audience while you concentrate on your music. Build an online presence. Create a website and/or social media profile for yourself, where you can post news ab...

Technology is Turning Everyone into Event Marketers

Organizing an event is simpler nowadays, thanks to technology. This has become clear in the last 2 years. With an audience being able to attend an event remotely thru live streaming platforms, event organizers can promote their ideas, products or services more easily. Live streaming an event is all the rage now. People who didn’t think of organizing events before are now starting to do so as a means to promote themselves, their products and their services. That's why you need to improve your event marketing skills! As event venues slowly open up, some event organizers who hold events at venues are also live streaming them to a wider audience – so-called hybrid events. This requires that you give value to your online audience as well as those who attend the venue. The major issue now in the ‘attention economy’ is how to convince people to give your event their attention when there are so many online (and offline) events happening. So, you probably want to start learning how ...

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