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Creating Positive Brand Experiences Through Events

on October 13, 2022

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EVENT MARKETING: Ideas, Insights and Strategies

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Event Marketers: Choosing the Right Artists and Speakers

Events are a great way to connect with your audience, build brand awareness, and create memorable experiences. However, organizing an event is no easy task. It requires careful planning, attention to detail, and the ability to juggle multiple tasks at once. One of the most important decisions an event marketer will make is selecting the right artists and speakers. In this blog post, we'll explore why choosing the right artists and speakers can make or break your event. They set the tone of the event The artists and speakers you choose will set the tone of your event. They will determine the mood, energy, and overall feel of the event. If you choose the wrong artists or speakers, it can create a disconnect between your brand and your audience. On the other hand, if you choose the right artists and speakers, they can create a memorable experience that your audience will remember for years to come. They attract the right audience Your choice of artists and speakers can ...

Helping Your Audience Connect with Others

When I’ve attended an event and the event host has connected me with other members of the audience in a way that has helped me, I have remembered the event host and have recommended their events to others. And I will be more likely to attend future events of theirs. Such events have given me value. If you can give value to your event audience by making connections that give them value – this will help your brand name. Allow opportunities for your event audience to interact with other audience members – even in online events. Let me know your thoughts on this. Hope these event marketing ideas help. Stay tuned for more... ----------------------------------------------- Looking for more event marketing inspiration? Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing: Available on Amazon at: https:...

Online Events @ ShareYaarNow

Check out Online Events @ ShareYaarNow ==> https://www.shareyaarnow.com/category.php?cat_id=15 Bloggers, concerts, conferences, courses, DJs, Education, Exhibitions, E-sports, (Live) Streaming, Festivals, Gigs, Podcasts, Radio, Seminars, Training, Watch Party, Webinars, Workshops, Virtual Events Share your own online events for free @ https://shareyaarnow.com Online Events @ ShareYaarNow

Your Media Mix

Track the mix of media you are using for your event marketing. If you're doing digital marketing on, for example, social media, track the mix of platforms that you use. Same for traditional media, if you use that. This post carries on from our earlier blog post: ' Distribution Channels for Your Events '. Analyze what worked and what didn't. Did you get better results from one platform than another? Did an ad in the local paper outperform one in the national newspaper? If you're using a variety of paid channels, such as display advertising on search engine or video ads, look at how much each channel contributed to your overall reach and sales metrics. If you're using a variety of free channels like social media posts or email newsletters, look at which ones drove traffic to your website and conversions most effectively. This will give you an idea of where your campaign is most effective and where there are holes in your strategy. You can then compare different ty...

Interaction Tech

We talk of event tech and also technology for the workplace and for working remotely. Technology such as video conferencing which allows us to interact with each other even when we are in different locations. It seems that the workplace and events are going along a similar technological path. The technology can be used for both events and remote working. You can work remotely and attend events remotely also. Some employers now asking employees to return to the workplace, at least some of the time, a hybrid model of work seems to be developing. This is also the case for events. Hybrid events are gaining momentum as event venues slowly open up. Employers are having to deal with teams at the office and maybe also working remotely. The skills and technology required for this are similar to an event organizer dealing with an audience at a venue and a remote, online audience. Maybe we should not be talking of event tech but of interaction tech. Just a thought. Hope these event marketin...

Ecommerce Equation

As part of your event marketing, have you ever thought about marketing on ecommerce platforms? There is a huge opportunity here to spread the word about your events to a wider audience. You need to do research about which ecommerce platforms to use and how when and where to place your ads. Some of the larger platforms provide data and insights for advertisers in a data clean room environment. Advertising on ecommerce platforms is a great way to reach a wide audience and drive traffic to your website or event landing page. You can target specific demographics like age, gender and location so that you get the best results from your advertising spend. There are many different options available when it comes to advertising on ecommerce platforms. You can set up an ad on large ecommerce platforms or go with a smaller platform that caters specifically to your niche audience. Do your research to see if this is something that will help you. -------------------------------------------...

Event Marketers: In the Age of Generative AI, You Still Need an Event Marketing Strategy

As an event marketer, you know that content is king. Whether it's blog posts, social media updates, or email newsletters, creating compelling content is key to attracting and engaging potential attendees. However, creating content that resonates with your audience and supports your event marketing strategy can be a challenge. That's where generative AI comes in. Generative AI is a technology that can help you create content using machine learning algorithms. With generative AI, you can generate text, images, and videos that are tailored to your audience and event brand. This can save you time and effort in content creation, allowing you to focus on other aspects of your event marketing strategy. However, while generative AI can help you create better content, it's important to remember that it's not a replacement for an event marketing strategy. You still need to have a clear understanding of your target audience, your event goals, and the channels you'll use to...

Event Marketers' Strategy for Improving Conversion Rates

As an event marketer, your ultimate goal is to convert as many attendees as possible into paying customers. Read our earlier blog: ‘ Converting Your Event Audience into Customers ’. Whether it's a conference, trade show, live concert or a webinar, you need to have the right event marketing strategy in place to maximize conversions and reach your target audience. Here are a few ways to improve your conversion rate within your event marketing strategy: · Identify your call to action: what is it you want people to do? You may want people to subscribe for your newsletter, visit your website, register for your event or buy your products or services. Be clear on what it is you want your audience to do: for some, you may want to create brand awareness, for those who are aware of your brand, you may want them to attend one of your events, for those who have attended your events, you want them to buy your products or service...