Engagement - experiential marketing - allowing your audience to interact with your products and services can create positive brand associations for them.
If you're conducting events to promote your services and/or products, let your customers interact with your products, services and you. If possible, do a demo. Let them get a feel for what value you can give them.
One of the best ways to make your customers feel good about your brand is by allowing them to interact with it in some way or another. This could be through sampling at an event booth or even through live demonstrations.
Simply talking about your brand can help but getting your audience involved can help you more.
Involvement - engage your customers in activities that are aligned with your brand.
Encouragement - encourage your customers to share their experiences about you through reviews, testimonials, and word-of-mouth.
Engagement is the most effective way to build positive brand experiences because it allows you to connect with your audience on a deeper, emotional level.
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