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Event Marketers: Continual Improvement in Your Event Marketing

on September 12, 2023

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Sustainability at Your Events

on September 14, 2022

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Smarter Event Discovery and Promotion Platform

EVENT MARKETING: Ideas, Insights and Strategies

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AI is an extremely useful tool for everyone. But with so much AI generated content out there, it can be difficult to know what’s real or not. For brands, live events (face-to-face (F2F) as some are calling it) will become more valuable and important to build trust and grow brands. As an event creator, you play an increasingly important role in marketing and brand building . Maybe, some corporations and brands don’t realize just how important. Events are the engine that drive the Creator Economy : • Content generation for the event creator and other stakeholders (audience, performers, speakers, sponsors, venues, suppliers, media, influencers). • Audience engagement and community. • Dialogue between audience and brand that continues beyond the event itself. • Brands and brand collaborations. • Asset value – your event brand can be an asset. • The economy – economies of cities can be lifted through major events. • And, Trust! Event creators, your events are having a bigger impact on y...

Event Marketing Insights: Are You Achieving Your Objectives?

As event marketers, you are accustomed to tracking metrics and Return on Investment (ROI), but what about tracking the return on your objectives? This is where the concept of Return on Objectives (ROO) comes into play – an approach that encapsulates the essence of your event brand's goals. Whether you're promoting a product launch, creating brand awareness, or fostering connections, your objectives shape the narrative of your events. For event marketers, it's not just about hosting gatherings that leave a lasting imprint on attendees, but also achieves your objectives. WATCH THE VIDEO ABOVE. Thank you for being a part of this amazing journey! We can't wait to see you again in the future. Your feedback means the world to us, so please share your thoughts. Don’t forget to subscribe to our channel and spread the word with your network. Together, we can grow and make an even bigger impact. Thank you! ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Event Promotion in a Changing World: Subscribing to the Digital Economy

Event promotion has always been an integral part of event marketing and attracting attendees. However, with some big tech social media platforms now introducing subscription models for their users, event marketers may find it difficult to maximize their event promotion without subscribing. Especially if you’re an individual or small business hosting your own events. But fear not, there are still ways to effectively promote your events if you can’t or don’t want to pay for subscriptions. Here are some ideas on how event marketers can maximize their event promotion in the current landscape: · Your existing audience: your existing audience is a valuable asset when it comes to promoting your events. Use your email list, social media followers, and website visitors to spread the word about your event. You can also create a referral program that incentivizes your audience to invite their friends to attend the event. · ...

Event Marketing Insights: The Human Connection

In the ever-changing world of event planning, one theme consistently emerges from conversations among professionals and event-goers: the importance of fostering human connection. While technology continues to evolve and offer exciting tools for event planners, the heart of impactful events remains rooted in meaningful interactions. Let’s explore the key challenges and opportunities facing event professionals today—and how we can collectively enhance the attendee experience. WATCH THE VIDEO ABOVE. Thank you for being a part of this amazing journey! We can't wait to see you again in the future. Your feedback means the world to us, so please share your thoughts. Don’t forget to subscribe to our channel and spread the word with your network. Together, we can grow and make an even bigger impact. Thank you! ShareYaarNow The Smarter Event Discovery and Promotion Platform.

What's New?

How can event organizers create an experience online as you would get when you attend an event in person? One way that event organizers are addressing this challenge is by experimenting with new technologies such as Augmented Reality (AR), Virtual Reality (VR) and Holograms. These technologies have been around for quite some time but have only recently gaining widespread adoption. This is because they were too expensive and required expensive equipment to use them. However, today AR & VR has become more accessible thanks to the introduction of mobile devices such as smartphones and tablets that can run AR & VR applications wirelessly without requiring any additional hardware or connections. Start now to stay ahead of the curve. It's easy for brands to become complacent when it comes to technology, but staying ahead of your competitors is imperative if you want to win over attendees. Read our earlier blog post: ' Experiential Technology: Creating the Live Experience O...

Building Your Brand as a DJ

As a DJ, the competition is enormous to get your target audience to listen to your mixes. We listen to a lot of DJ music on various platforms. Here are some ideas and observations on how you can build your brand as a DJ: When posting your mixes on music streaming platforms, and there are plenty out there - each one has its own main geographical following - so marketing on the right platforms for you is important. Also, people have their own preferences for which streaming platform they listen to. So, if you are doing live streams - again check where your target audience hangs out. If you are live streaming, try to choose a time slot suitable to your audience. Weekends can get very crowded with many, many DJs going online, all vying for audience time. Some live streaming platforms allow you to appoint a moderator who can greet your audience while you concentrate on your music. Build an online presence. Create a website and/or social media profile for yourself, where you can post news ab...

Want to know how to really leverage your event content?

It's all about on-demand content. You may be thinking, "On-demand content? I'm working my butt off right now to produce live, in-person events." But even as you're doing that, you can also be producing content that will help grow your events and brand over time. We're talking about podcasts and videos. Just make sure you have a good equipment that can capture good quality sound and video you want to share with your audience. Then you can get these materials up online so they can access them on demand—when it's convenient for them. This kind of long-term approach to growing your events will pay off in the long run (and not just monetarily). Content like this is one of the best ways to generate repeat customers and build a loyal following who will keep coming back for more. We welcome your feedback on this. Hope these event ideas help. Stay tuned for more... ---------------------...

In the Game

Esports presents huge marketing opportunities for event organizers. With individual gamers and esports teams growing in influence. Look for opportunities to market and grow your brand within the esports eco-system. Esports is a rapidly growing industry that presents a great opportunity for brands looking for new ways to engage with customers and fans. As esports continues its rapid growth, we will see increased opportunities for both brands and event organizers who want to get involved in this exciting space. Create an active presence on social media channels where your target audience spends their time consuming content about their favorite games and teams. Esports competitions are popular among both players and spectators alike, so consider hosting one yourself! Competition can be a great way to build relationships with other brands or even partner up with them to create a unique competition that brings together multiple companies around one idea or product. This also gives you an op...

2026 Event Marketing Trends

How Have Events and Event Marketing Evolved in 2025? And, what’s 2026 going to be like for events? What we’re noticing: As there is so much AI content out there, people are finding it difficult to be sure about what’s real or not. So, live events (face-to-face, F2F) will become more important and valuable for brands to build trust. Hence, the need to improve event marketing skills and strategies . In this digital economy, people want a more human connection from events. Big brands - event brands, artists, influencers, major league sports - seem to draw large audiences – tickets sell out fast. Smaller brands not so much. Attendees have so much more emphasis on ROI . With uncertainty in the economy comes much more control of budgets and spending. Event creators are having a tough time convincing potential attendees of the value of their events and hence, attendance is down in some cases. Annual trade shows are an expensive way to just have an industry networking and talking shop – mu...

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