It's not just about posting content on your social media account and hoping that others will share it. Actively seeking collaboration with others can help your event brand move ahead.
If you are a small business or a freelancer, you may be looking for ways to market your products and services thru events. Marketing can be difficult, especially if you don’t have a large budget and do not have access to businesses with large budgets. But, there are other options available to small businesses that can help them reach their target audience.
Posting content such as podcasts and videos on your own social media accounts can be good for you. But, if you can also get your content onto other people’s platforms, it may also help you reach their audience as well. Those platforms will also be doing their own marketing which can benefit you. See our earlier blog post: 'Other People’s Marketing'.
Stay tuned for more insights and tips on event marketing success.
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