Metrics are an important part of event planning. They allow you to determine how well your event has been received by attendees, allowing you to make adjustments and changes accordingly.
Metrics are also helpful for determining how well your marketing efforts are working, which in turn allows you to tweak those efforts as needed.
The key is to track the right metrics for your events and industry. For this, you should have a clear idea of what your goals are.
Find the metrics that show if you're improving over time and giving value to your audience. To do this effectively, it's important to understand what these metrics are and how they relate to one another.
For event professionals, there will be the obvious metrics relating to audience numbers, how many return for events, emails and social media. But there are others like cohort metric that show if your engagement is improving over time.
If you have your own website, for example, you probably are tracking stats on it. Learn about what the stats are so you understand where improvements can be made.
There are so many metrics that sometimes you can lose sight of the bigger picture. Read our earlier blog post: 'Tracking Progress'.
Metrics are helpful to progress, but they are not the be all and end all of events.
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