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Event Marketing: The Pursuit of Progress

on November 30, 2023

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Getting the Big Picture

on October 06, 2022

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EVENT MARKETING: Ideas, Insights and Strategies

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As an event professional, your customer support needs to be good. Attendees to your events will have all sorts of questions beforehand. Technology is there to help. There are numerous customer support platforms, chatbots and conversational AI that can help. But you need to ensure attendee questions are dealt with properly and promptly. If you are able to anticipate the needs of attendees before they ask, this will help with building your event brand. Here are some tips on how to improve your event customer service: Make it easy for people to contact you: Make sure that all information related to your event is easy to find on a website or in social media channels. It’s important that attendees know how they can contact you if they have any questions or issues. If possible, provide multiple ways of communicating — email address, phone number, live chat and a messaging platform. Make sure that someone is available at least 24 hours before the event starts to answer any last minute questio...

Event Marketers: Mixing It Up

Introduction: In the fast-paced world of event marketing, success lies in creating a powerful advertising mix that leaves a lasting impact on your audience. In our earlier article ‘ The Event Mix ’ we spoke briefly about getting the right mix of people to attend your events. To promote your events, you need to get the right advertising mix. As event marketers, your primary goal is to attract attendees, generate buzz, and ensure your events stand out in a competitive landscape. To achieve this, a well-thought-out advertising mix that leverages both traditional and digital marketing channels is essential. In this article, we will explore some key components that event marketers should consider when promoting their events. 1. Understanding Your Target Audience: Before diving into any advertising strategy, it's crucial to have a deep understanding of your target audience. Analyze the demographics, interests, preferences, and pain points of your potential attendees. This...

Optimizing Your Event Systems for Better Event Marketing

In my previous article titled " Event Systems ", I discussed the significance of building efficient systems for businesses. For event professionals, the application of robust systems is equally crucial to ensure seamless operations, goal attainment, and the delivery of value to the audience. In this article, I’ll delve into the optimization of systems and processes specifically tailored for event marketing, exploring how strategic planning can lead to successful events that resonate with the audience and enhance brand value. Building Systems for Event Marketing: Marketing Systems: Event marketing revolves around capturing the attention and interest of the target audience. To achieve this, event marketers should focus on building effective marketing systems. This can include: Email Campaigns: Develop compelling email campaigns that provide attendees with incentives to participate in your event. Whether it's exclusive content, early bird discounts, or special a...

24/7 Trade Show

In today's world, trade shows have become an essential part of any industry. They are an excellent platform for retailers and suppliers to connect with each other, promote their goods and services, and keep up with the latest trends and technologies. However, trade shows, as we currently think of them, are limited to a specific time of the year, which means that retailers and suppliers have to wait for months to meet and interact with each other. Online platforms that allow retailers and suppliers to connect with each other and promote their goods and services throughout the year are akin to 24/7 trade shows. There are many of these around for many industries and sectors. The platforms feature an online marketplace, where retailers can browse through suppliers' products and services and place orders directly on the platform. These platforms have in effect created trade shows that run 24/7. In addition to the online marketplace, the 24/7 trade show would also feature...

Event Marketing Insights: Valuable Lessons for Event Marketers in Gaming and Esports

There’s a lot to be learned from the gaming and esports industry. Esports and gaming are a massive industry with lots of opportunities for event marketers to promote their brands. If you can successfully market your brand in Esports then you can probably market your brand successfully elsewhere. Read more: https://shareyaarnow.substack.com/p/valuable-lessons-for-event-marketers ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Event Marketers: Game On!

Introduction As an event marketer, you constantly seek innovative ways to captivate audiences and elevate your event brand. In today's fast-paced digital economy, traditional marketing approaches may not be enough to leave a lasting impact. It's time to embrace the power of gaming and esports as an event marketing vehicle, tapping into a vast and engaged audience. In our previous blog post, ' It's a Gamer's World ', we explored the rising prominence of gaming culture and its potential for event marketers. Now, let's delve deeper into why and how you should integrate gaming and esports into your event marketing strategy. 1. Understanding the Gaming Phenomenon Gaming has evolved from a niche hobby to a global phenomenon. With millions of gamers worldwide spending hours immersed in virtual worlds, this demographic represents a vast, engaged, and diverse audience. Additionally, the exponential growth of esports (competitive gaming) has turned gamers into d...

Event Marketers: Growing Your Event Brand Organically

In the fast-paced world of event marketing, where paid advertising often takes centre stage, it's important not to overlook the potential of organic brand growth. While paid ads can provide quick results, and if you can use them, that’s great. But organic growth offers several unique advantages that event marketers, digital marketers, and even freelancers should consider. In this blog post, we'll delve into the concept of organic brand growth, explore its benefits, and discuss strategies to leverage its power for successful event marketing campaigns. · Can't or Don't Want to Use Paid Ads: not every event marketer has the luxury of using paid ads due to budget constraints or a conscious decision to rely on organic methods. This limitation shouldn't be a deterrent, as organic growth offers valuable opportunities to reach and engage with your target audience without spending on advertisements. · Advanta...

Audio Advance

The audio content market has grown extremely fast with podcasts and audio chats now covering every genre of music and a wide variety of topics. A simple search on these audio content platforms for podcast content already gives huge amounts of varied content for all types of topics. There have been music streaming platforms for some time now where audiences can listen to the music they like and listen to the live streams of artists. But these platforms are now catering to talk shows also. You can record your own podcast and upload, so that your audience can listen on demand. You can also live stream an audio talk show. Competition among podcast platforms in increasing. And online radio stations are also competing with their audio content. There are many options now for event organizers to easily get their audio content out there. For example, the DJ scene is growing with lots of talent out there. Audio content consumption is increasing. Audio content in local regional languag...

Event Marketers: Expanding Your Event Brand

As event marketers, we constantly strive to grow our event brands and extend our influence beyond the traditional boundaries. Read our earlier blog post: ‘ Event Marketers: Expanding Your Horizons ’. Expanding your event brand into other related areas can open up new opportunities, increase brand recognition, and attract a wider audience. Whether you're an event marketer, digital marketer, or freelancer specializing in event promotion, this blog post will provide you with valuable insights and practical tips on how to successfully expand your event brand into new realms. To expand your event brand into other related areas (leveraging your event brand), start by identifying potential avenues that align with your event's purpose, values, and target audience. Consider areas such as education, consulting, content creation, community building, or even product development. Look for opportunities that complement your event's core offerings and leverage your expertise in the indu...

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