Give your audience convenience to find out about, register and attend your events - further to our earlier blog post: 'Make Things Easy for Your Event Audience'.
For example, have registration at your events via smartphone. Make it possible for them to buy tickets online from their mobile devices. Use QR codes perhaps.
Make sure that all of the information about your event is available online so that people can easily find you if they are interested in attending. Provide maps, directions and parking information for people who need help getting to your event location.
Give them a reason to return to your website or app after the event. Offer an agenda or speaker slides, so that they can review what happened at the event later on.
If you have a website, make sure it has a mobile version which is easily viewable on a smartphone — without this feature, many visitors will simply leave your site when they try to access it on their smartphones or tablets.
In some ways, it's like spoon-feeding your audience. It's minor, sometimes overlooked, things that can make for a good experience.
In this attention economy, with the competition so fierce, you have to do more to give value to your audience.
What are you doing to mike life easy for your event audience?
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Thanks
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