Re-engaging Your Audience

We're starting the new year with a few ideas on re-engaging your audience.

If people have interacted with you on, e.g., on your website or social media, but have not attended your events or have not acted upon your desired call-to-action, you need to re-engage these people.

You need a strategy that allows you to reach audiences who have previously been exposed to your brand. This will be a different strategy to that used for a new audience that have not seen your event brand before.

This can be referred to as re-marketing or re-targeting.

Basically, you need to see:

·       how they first interacted with your brand,

·      how you are going to interact with them again (e.g., using different marketing channels), and

·    then think of what value you can give them so that they take further interest in your brand - maybe, by creating different content.

This is not as simple as it sounds. Technology and software can be very useful here to track what initial engagement you get to your brand and then strategies to re-engage them.

This will allow you to reach out to previous visitors in an unobtrusive way, reminding them of the benefits of your events. You can also use it to remind those who have shown interest in your brand by visiting your website or signing up for newsletters.

Stay tuned to ShareYaarNow for more insights and tips on event marketing success.

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Thanks

Shareyaar

(Image: Unsplash: https://unsplash.com/@shareyaarnow )