Changing Priorities

As an event marketer, it's crucial to understand the goals and priorities of your audience in order to create events that truly resonate with them.

Keeping track of your audience's goals and priorities requires some research and ongoing effort, but the benefits can be well worth the effort. Their goals and priorities may change over time so you need to observe the situation from their perspective. 

Here are some ideas to start with:

 

·       Before your events, conduct surveys to gather information about what your audience wants and needs. Ask them about their goals for attending your events, what topics they are most interested in, and what type of experience they are looking for.

 

·       Social media is a great way to interact with your audience and gather information about their goals and priorities. Encourage your audience to share their thoughts and opinions on your event-related posts and take note of the feedback you get.

 

·       During your events see what your audience are engaging with and what they seem to be most interested in. This information can be used to make adjustments in real-time to ensure that your events are meeting their goals and priorities.

 

·       After your events, gather feedback from the audience through surveys or focus groups. Use this information to determine what worked well and what areas need improvement for future events.

 

By keeping track of your audience's goals and priorities, you can create events that truly resonate with them and meet their needs. This can lead to higher levels of engagement and satisfaction, which can in turn increase the success and ROI of your events. Also, read our earlier blog post: ‘Whose Goal is it Anyway?’.

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