Are you giving value to your event audience?
What value are you giving your audience?
Going on from our earlier article: ‘It's All in the
Value-Add’, where I spoke about the need to give value, or add value to your
event audience and putting some thought into your event objectives:
One more idea for your events. If your events are for a
whole day or longer, think about allowing some space at the venue for your
audience to get some work done.
This could be:
- just a small, separate
area for them to make calls. Or,
- a desk where they can open
their laptops to send a quick email. Or
- maybe just a quiet place
for your audience to take a 5 min. breather.
You can probably think of some more ideas.
This helps in showing your audience that you understand
their needs and their time – read our earlier blog post: ‘Don’t Take Your Audience for Granted’.
Stay tuned to ShareYaarNow for more insights and tips on event marketing success.
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