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Event Marketers: Thinking About Your Audience's Time

Event Marketers: Thinking About Your Audience's Time


Are you giving value to your event audience?

 

What value are you giving your audience?

 

Going on from our earlier article: ‘It's All in the Value-Add’, where I spoke about the need to give value, or add value to your event audience and putting some thought into your event objectives:

 

One more idea for your events. If your events are for a whole day or longer, think about allowing some space at the venue for your audience to get some work done.

 

This could be:

 

  • just a small, separate area for them to make calls. Or,
  • a desk where they can open their laptops to send a quick email. Or
  • maybe just a quiet place for your audience to take a 5 min. breather.

 

You can probably think of some more ideas.

 

This helps in showing your audience that you understand their needs and their time – read our earlier blog post: ‘Don’t Take Your Audience for Granted’.


Stay tuned to ShareYaarNow for more insights and tips on event marketing success.

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Thanks

Shareyaar


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