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Event Marketers: Expanding Your Horizons

on June 02, 2023

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EVENT MARKETING: Ideas, Insights and Strategies

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Helping Your Audience Connect with Others

When I’ve attended an event and the event host has connected me with other members of the audience in a way that has helped me, I have remembered the event host and have recommended their events to others. And I will be more likely to attend future events of theirs. Such events have given me value. If you can give value to your event audience by making connections that give them value – this will help your brand name. Allow opportunities for your event audience to interact with other audience members – even in online events. Let me know your thoughts on this. Hope these event marketing ideas help. Stay tuned for more... ----------------------------------------------- Looking for more event marketing inspiration? Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing: Available on Amazon at: https:...

Event Marketing Insights: In the Brand Economy

In today's digital economy, we now think a lot more about brand. Almost everyone and everything we interact with in our professional lives can be described as a brand: - Events have brands - People have their own personal brand - Event venues have a brand - Destinations (for events) have their brands - Speakers have their own brand - Event sponsors obviously have their brand - Your event suppliers will probably have their brand - Corporations have brands. We are in a sort of brand economy! Event marketers face challenges in establishing their event brand and standing out from the crowd. Also, your event attendees, speakers, sponsors, suppliers will all be wanting to enhance their brands through your events. Collaboration with your event stakeholders for mutual benefit can help enhance your brand. For more insights into event marketing, read our free newsletter. ShareYaarNow The Smarter Event Discovery and Pro...

Guiding Your Audience

As an event professional, or even someone simply hosting their own events, you should guide your audience through each stage of contact with your brand: From making your target audience aware of your brand, Interacting with your brand – e.g., getting your audience to act on your CTA, Attending your event, Becoming regular attendees, And, if you are using events to promote any services or products, then to purchase them Continuing to engage with your brand and becoming fans Commonly referred to a lifecycle marketing. At whichever stage the audience are at in this cycle, you should customize your engagement with them to help them go further and add value for them. Read our earlier blog post: ‘ Re-engaging Your Audience ’. “Follow up with your audience after your event. It is very important to continuously get as much feedback as you can from your audience so your events evolve in a way that helps your audience and, therefore, builds your brand.” – extract from the Ebook: ‘ Technology is ...

Event Marketing: Finding What Interests Your Audience

In event marketing, the savvy event marketer recognizes the power of a targeted approach. Finding the interests of your target audience may help get their attention in your content marketing. For example, while cricket, Bollywood in India and soccer in the UK are undeniably broad passions, your success as an event marketer may be in narrowing the audience base. Zooming in on more nuanced interests within these broader categories allows you to tap directly into the heartbeat of your target audience. In India, the love for cricket and Bollywood is ubiquitous. However, to truly captivate your audience, consider delving into sub-interests. If you're targeting a tech-savvy demographic, an event blending the thrill of cricket with cutting-edge virtual reality experiences might be the perfect match. For the soccer enthusiasts in the UK, finding your niche within this broad interest can help. Perhaps your event caters specifically to fans of a particular team, or it integra...

Event Augmentation

Augmented reality has been around for a while now and more and more people are using it in their event marketing strategy. Augmented reality (AR) is a technology that brings virtual content into real-world environments via your smartphone or tablet camera. The technology uses computer vision to detect real-world objects (like your phone) and lay virtual objects over top of them (the image above). When viewed through an AR-enabled device, these virtual objects will appear to exist in the real world, with proper lighting and shading effects added on top. A common use case for AR are location-based mobile games, but it can be used in any context where an extra layer of information is needed. For example, you can use AR to visualize how furniture will look in a room before buying it, or how different outfits will look on you before going shopping. What does it mean for your event? Well, you can use augmented reality to bring your event to life, turning it into a unique experience for atten...

Event Niche

As an individual hosting your own events, how do you find your niche so that you stand out from the crowd? It's important for you as an event host to be able to see where your strengths lie so that you can provide value for your audience. One of the biggest issues that people have when it comes to hosting events is that they don't know what their niche is. They are unsure as to who exactly their audience is and what kind of events they should be putting on in order to attract that audience. In order for you to do this effectively, you need to know what your audience want and need so that you can provide them with exactly what they are looking for. This is where finding your niche comes into play! It’s easy to get lost in the sea of options when it comes to finding an event niche. You may feel overwhelmed with all of the choices available, but know that there are many different ways to find a niche that will make you stand out from the crowd. Here are some questions to help you...

Talking Their Language

The use of local languages in your event marketing is a great way to attract a wider audience. We've mentioned this before. Adapting your communication to suit your (potential) audience can help you. The use of local languages can be as simple as adding a few words or phrases to your website and social media posts or using colloquial terms from the region where your event is taking place to describe the event itself or any activities associated with it. If your event is taking place in a city that has its own dialect, include both the local language and English. Encourage audience participation by asking them questions in their own language during Q&A sessions or closing speeches. Using local languages can help with: - Attracting the right audience - Creating an effective event marketing campaign - Making sure attendees get the most out of their experience Using local languages will help create a sense of community and belonging among attendees as well as give them something t...

Enjoy the Journey

As an event marketer, in terms of achieving your goals, is the journey more important than the destination? Many people like the journey more than the destination itself. When planning an event or marketing campaign, it's easy to get caught up in the end result. We want our events to be successful and our campaigns to drive results. But sometimes we forget that it's not just about the numbers. It's also about how we got there. It's not just about selling products or tickets, but also about building relationships with your target audience and giving them value. During your events and event marketing, take your audience on a fun and valuable journey through story telling. A good story can help you connect with your audience. The journey is an essential part of the storytelling process. It is what we feel, see, hear and experience when we are on our way to somewhere else. When you’re planning your event marketing campaign, think about how you can make the journey more memo...

Event Promotion in a Changing World: Subscribing to the Digital Economy

Event promotion has always been an integral part of event marketing and attracting attendees. However, with some big tech social media platforms now introducing subscription models for their users, event marketers may find it difficult to maximize their event promotion without subscribing. Especially if you’re an individual or small business hosting your own events. But fear not, there are still ways to effectively promote your events if you can’t or don’t want to pay for subscriptions. Here are some ideas on how event marketers can maximize their event promotion in the current landscape: · Your existing audience: your existing audience is a valuable asset when it comes to promoting your events. Use your email list, social media followers, and website visitors to spread the word about your event. You can also create a referral program that incentivizes your audience to invite their friends to attend the event. · ...

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