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Event Marketers: Your Event Brand Strategy

on August 14, 2023

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Event Marketers: Your Event Brand Strategy

In the dynamic world of event marketing, success hinges on the art of capturing attention and fostering engagement. Event marketers are tasked with orchestrating experiences that resonate deeply with their target audience. Yet, in the pursuit of creating captivating events, a critical aspect often remains overlooked: the concepts of "brand penetration" and "consumer reach points." Traditionally associated with consumer products, these concepts hold untapped potential when applied to event marketing. As your event brand grows, delving into these ideas, event marketers can unlock valuable insights that drive your event brand's growth and solidify your brand strategy. Redefining Boundaries: Brand Penetration in Event Marketing Brand penetration refers to the extent to which a brand's products or services are accepted and embraced by a specific market or audience segment. Traditionally applied in consumer goods industries, it has a unique relevance in event ...

In the Game

Esports presents huge marketing opportunities for event organizers. With individual gamers and esports teams growing in influence. Look for opportunities to market and grow your brand within the esports eco-system. Esports is a rapidly growing industry that presents a great opportunity for brands looking for new ways to engage with customers and fans. As esports continues its rapid growth, we will see increased opportunities for both brands and event organizers who want to get involved in this exciting space. Create an active presence on social media channels where your target audience spends their time consuming content about their favorite games and teams. Esports competitions are popular among both players and spectators alike, so consider hosting one yourself! Competition can be a great way to build relationships with other brands or even partner up with them to create a unique competition that brings together multiple companies around one idea or product. This also gives you an op...

Ads as Short-Form Content

As an event marketer, if you are using paid ads on social media, try to think of your ads as short-form content. The key is to create an ad that is relevant to your brand’s content and audience. Your ads should be informative and/or entertain your audience. If you are using paid ads to market your events, it's important to remember that these ads are still part of the user experience. As such, they should be designed with the same attention to detail as any other content you produce. Have a clear call to action. Make it easy for people to engage with your event and show them how they can do so. For example, if you're selling tickets to an event, include a link to purchase tickets right in the ad and make sure it's prominent so people don't miss it. Use images that communicate the message of your ad quickly and clearly. If you're selling tickets, use an image of people having fun at the event rather than one that features just the venue itself or an artist ...

Chat Channels

When you conduct your event, whether it's online or offline, you can think about using a separate online chat platform. So, if you are conducting your live stream event on one platform (or even conducting an event at a venue), you could use another platform for your audience to engage and chat. Different platforms have different feels for engaging. Some chat platforms allow you to use GIFs etc., which can add a more fun environment for your audience. Let your audience know beforehand where they can engage with your event. ----------------------------------------------- Looking for more event marketing strategies like this? Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing: Available on Amazon at: https://www.amazon.c...

What's the Answer for Great Q & As at Your Events?

How do you organize great Q & A sessions at your events? The Q & A session is one of the most important parts of any event and a great way to engage the audience. It's the moment when attendees can directly connect with speakers and ask questions. Here are some ideas: Obviously, you and the speakers or people on your panel should try to anticipate what questions may arise. Have your own questions ready, in case the audience is not forthcoming initially with their questions. Make sure the audience ask questions that are relevant - remember that if you go off topic then others in your audience may not appreciate this. If you have a panel of speakers, try to make sure it's diverse. Have someone moderate the session. Questions asked by the audience may give you ideas on future events that might be useful to them. Give value to the audience. When you've attended a great Q & A session, what was it that made it so good? ----------------------------------------------- W...

Staying the Course

Event marketing is an opportunity for companies and individual event hosts to create real, live experiences that can be shared with others. It's an opportunity for organizations to get creative and build relationships with their customers in a way that's meaningful and memorable. We've said this before, be patient and persistent with your event marketing. A lot of people get frustrated when things don't work out immediately and give up too soon. Realize that it can take time for people to hear about your event and get excited about it. Be patient, keep working on it, and it will come together eventually! You need resilience. Your effort needs consistency over time. It takes time to build up some credibility through offering great content and experiences at your events. Have goals and marketing plan ready and keep refining the plan as required. It's easy to get excited about an idea and jump in head-first without thinking through all the details. Event marketing is ...

The Power of Live Events!

AI is an extremely useful tool for everyone. But with so much AI generated content out there, it can be difficult to know what’s real or not. For brands, live events (face-to-face (F2F) as some are calling it) will become more valuable and important to build trust and grow brands. As an event creator, you play an increasingly important role in marketing and brand building . Maybe, some corporations and brands don’t realize just how important. Events are the engine that drive the Creator Economy : • Content generation for the event creator and other stakeholders (audience, performers, speakers, sponsors, venues, suppliers, media, influencers). • Audience engagement and community. • Dialogue between audience and brand that continues beyond the event itself. • Brands and brand collaborations. • Asset value – your event brand can be an asset. • The economy – economies of cities can be lifted through major events. • And, Trust! Event creators, your events are having a bigger impact on y...

The Data-verse

As an event marketer, you deal with more and more data about your events and event marketing. You need to understand the data that you receive, how to make sense of it to improve your events. You are probably using more data technologies to help you do this. You are, in effect, becoming more and more like a CIO - Chief Information Officer. In this digital economy, we are all getting more familiar with handling data and analyzing it. This is a useful skill to learn. ----------------------------------------------- We welcome your feedback on this. ShareYaarNow - the quick and easy way to search and share events. So, start sharing now! >>> https://shareyaarnow.com Thanks ShareYaarNow (Image: Unsplash)

Marketing for Voice

You may have heard about the recent surge in use of an AI platform called ChatGPT which many say will be the next big step in search. You need to maximize your events and event marketing for voice search. Voice search is a huge opportunity for your business, but you need to start getting ready now. The implications for event marketers are tremendous. In order to stay ahead of the curve and maximize your event marketing campaigns' performance you need to incorporate voice search into your strategy now! Voice search is not new. It’s been around a few years now and has become popular with the advent of smart speakers. It has become more popular as devices have become more capable. It’s predicted that by 2020 there will be over 8 billion voice searches per day, so it’s time to get on board! Voice search is a type of search that allows people to ask questions and get information verbally. It's also referred to as natural language processing (NLP) and conversational AI. You need to m...

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