The Data-verse

As an event marketer, you deal with more and more data about your events and event marketing.

You need to understand the data that you receive, how to make sense of it to improve your events.

You are probably using more data technologies to help you do this.

You are, in effect, becoming more and more like a CIO - Chief Information Officer.

In this digital economy, we are all getting more familiar with handling data and analyzing it. This is a useful skill to learn.

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