As an event marketer, you deal with more and more data about your events and
event marketing.
You need to understand the data that you receive, how to make sense of it to
improve your events.
You are probably using more data technologies to help you do this.
You are, in effect, becoming more and more like a CIO - Chief Information
Officer.
In this digital economy, we are all getting more familiar with handling data
and analyzing it. This is a useful skill to learn.
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