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Event Marketers: Collaborative Marketing

on August 12, 2023

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EVENT MARKETING: Ideas, Insights and Strategies

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Corporate Training Events

Conducting corporate training events is a great way to build your event brand and can be the foundation of a long-lasting relationship with your clients. As the event planner and trainer, you need to thoroughly justify the value you give to the company. Here are some ideas: · Let them know how you can help them grow their business. · Explain how you will help them improve their own business strategies and processes. · Show them how they can save time and money. · Show them how they can increase their revenues. · Obviously, the person in charge of training at the company is an important contact for you to demonstrate the skills and expertise you have in your field. You can do this through blogs, podcasts or if you've been a speaker at various events to show your past experience. · ...

Getting Sponsors for Your Events

Event marketing is a powerful tool for bringing people together and building community, but it can be difficult to attract sponsors for your events. Fortunately, there are a few strategies that you can use to increase your chances of success: · Identify the right sponsors: Not all sponsors are a good fit for your event. Make sure you research potential sponsors and find ones that align with your event's goals and values. · Create a compelling sponsorship proposal: Your sponsorship proposal should clearly outline the benefits of sponsoring your event, including the audience demographics, potential exposure, and any additional perks or incentives. Potential sponsors may want to see some data about your events. · Leverage social proof: If you have previously worked with sponsors or have testimonials from past sponsors, then this can help to build trust and credibility with potenti...

Venues as Marketing Channels

Destinations and event venues have to do more to market themselves. They should stop thinking of themselves simply as destinations or event venues, but rather as marketing channels for event professionals and their attendees. They are in the experience business. Events are no longer just an opportunity for attendees to gather together in one location for a few days; they’re now a part of the overall experience of traveling to a destination. They play an important role in shaping how people view destinations and what they expect from their experiences there. They should be willing to work with all stakeholders — local governments, tourism boards, chambers of commerce, etc. — in order to get out there and promote their destination as a whole. Keeping up with technology so event organizers and professionals can get the services they need for their clients, is important. If you've got a small event venue that caters to your local community, you're competing with coworking spaces, s...

Internal Corporate Events

Organizing internal events for your company should be given the same care and planning that you give to external events. A well-organized event can bring together employees in a memorable way, while also helping them build relationships with one another. Here are some steps to take when planning an internal corporate event: Determine the purpose of the event. Why are you having this event? What do you hope to accomplish by hosting it? It’s important to have a clear goal in mind before starting anything else so you can make sure the event is successful. Is it a team building exercise? Is it a reward for great work or an opportunity for employees from different departments to get together? Plan your budget carefully. Choose the venue. What kind of environment do you want for your event? Are there any restrictions on where you can hold it? If so, what options do you have? Do some research and find out which ve...

Event Marketing Insights: Not Getting the Feedback You Need?

Event Marketing Insights: Not Getting the Feedback You Need? As an event marketer, you should be asking your audience for feedback. Read the earlier article: ‘Feedback Systems’. The problem is that your audience may not always give you feedback or, at least, the feedback you need. There’s another way to obtain valuable feedback: https://shareyaarnow.substack.com/p/event-marketing-not-getting-the-feedback ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Find Events with ShareYaarNow

Find events with ShareYaarNow. Go to https://shareyaarnow.com or our app and you can search for events by location, event category and text search. We have foodie events, technology events, live stream gigs and more. Find what you are looking for on ShareYaarNow. (Image: Unsplash)

Creating Positive Brand Experiences Through Events

Engagement - experiential marketing - allowing your audience to interact with your products and services can create positive brand associations for them. If you're conducting events to promote your services and/or products, let your customers interact with your products, services and you. If possible, do a demo. Let them get a feel for what value you can give them. One of the best ways to make your customers feel good about your brand is by allowing them to interact with it in some way or another. This could be through sampling at an event booth or even through live demonstrations. Simply talking about your brand can help but getting your audience involved can help you more. Involvement - engage your customers in activities that are aligned with your brand. Encouragement - encourage your customers to share their experiences about you through reviews, testimonials, and word-of-mouth. Engagement is the most effective way to build positive brand experiences because it allows you to c...

The Power of Live Events!

AI is an extremely useful tool for everyone. But with so much AI generated content out there, it can be difficult to know what’s real or not. For brands, live events (face-to-face (F2F) as some are calling it) will become more valuable and important to build trust and grow brands. As an event creator, you play an increasingly important role in marketing and brand building . Maybe, some corporations and brands don’t realize just how important. Events are the engine that drive the Creator Economy : • Content generation for the event creator and other stakeholders (audience, performers, speakers, sponsors, venues, suppliers, media, influencers). • Audience engagement and community. • Dialogue between audience and brand that continues beyond the event itself. • Brands and brand collaborations. • Asset value – your event brand can be an asset. • The economy – economies of cities can be lifted through major events. • And, Trust! Event creators, your events are having a bigger impact on y...

Your Unique Selling Proposition

What’s going to be your unique selling proposition (USP)? Whether you’re a yoga/fitness instructor, esports gamer, DJ, business coach/mentor, speaker, chef, techie or business owner, you will have to somehow show your potential event audience what value or benefit you are going to give them. This is not easy. Show your audience something unique that you can offer that gives them value during your events. Easy to say but not easy to do. If you are promoting a service via an event, maybe some lesson learned or experience gained in your journey that is unique that you can give to your audience that resonates with them and benefits them. Or maybe, the way you provide your services is unique. If you’re doing product demos then obviously the USP of the product. This requires a lot of thought on your part to get it right. Hope these event marketing ideas help. Stay tuned for more... Get more event marketing tips - subscribe to our newsletter for free >>>...

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