Conducting corporate training events is a great way to build your event
brand and can be the foundation of a long-lasting relationship with your
clients.
As the event planner and trainer, you need to thoroughly justify the value you give to
the company. Here are some ideas:
·
Let them know how you can help them grow their
business.
·
Explain how you will help them improve their own
business strategies and processes.
·
Show them how they can save time and money.
·
Show them how they can increase their revenues.
·
Obviously, the person in charge of training at
the company is an important contact for you to demonstrate the skills and
expertise you have in your field. You can do this through blogs, podcasts or if
you've been a speaker at various events to show your past experience.
·
The training programs will need to be developed,
both by yourself and the company involved to tailor the training to their needs
and goals.
·
It will help also if you have an understanding
of the corporate culture where you will give the training.
·
Feedback will be important and a debrief, after
the event, with the client to see what can be improved.
Getting hired by a company for their training takes a lot of effort but is
great in the long run.
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