Event Marketing Strategies from ShareYaarNow

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Event Marketing Strategies from ShareYaarNow

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Event Marketing Resources from ShareYaarNow

on January 16, 2024

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Immersive Learning

on January 13, 2024

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Event Marketing: Elevate Your Attendee Experience

on January 12, 2024

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Your Brand as Your Competitive Advantage

on January 11, 2024

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Event Marketing: Leveraging the Power of Different Marketing Platforms and Channels

on January 08, 2024

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The Motivated Mindset: Your Entrepreneurial Journey - eBook

on January 05, 2024

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Event Promotion Trends

on January 01, 2024

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Event Marketing Trends

on December 30, 2023

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Event Marketing: Attracting Your Audience, Sponsors and Advertisers

on December 24, 2023

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Event Marketing: The Importance of Knowing Your Event Audience

on December 23, 2023

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ShareYaarNow

Smarter Event Discovery and Promotion Platform

EVENT MARKETING: Ideas and Strategies

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Niche or Not?

Further to our earlier blog post: ' Event Niche ', you may think that as an event marketer, finding your niche and marketing to that niche may get you further than marketing to a larger market. In the niche you may get a better market share. Perhaps, but there's another school of thought on this. Instead of marketing to a niche, if you market your events to a larger market you may only get a small market share but that small market share might be larger, in absolute terms, than the share you get in your niche. Which way you go will depend on your type of business and the events you host. Maybe you use both. What's your view on this? ----------------------------------------------- We welcome your feedback on this. We hope this will help you with your event marketing. Stay tuned for more creative event ideas! ShareYaarNow is a quick, simple & Free place to list your upcoming events. So start sharing now, yaar! >>> https://shareyaarnow.com Thanks ShareYaar

Event Marketers: Your Event Brand Strategy

In the dynamic world of event marketing, success hinges on the art of capturing attention and fostering engagement. Event marketers are tasked with orchestrating experiences that resonate deeply with their target audience. Yet, in the pursuit of creating captivating events, a critical aspect often remains overlooked: the concepts of "brand penetration" and "consumer reach points." Traditionally associated with consumer products, these concepts hold untapped potential when applied to event marketing. As your event brand grows, delving into these ideas, event marketers can unlock valuable insights that drive your event brand's growth and solidify your brand strategy. Redefining Boundaries: Brand Penetration in Event Marketing Brand penetration refers to the extent to which a brand's products or services are accepted and embraced by a specific market or audience segment. Traditionally applied in consumer goods industries, it has a unique relevance in event

‘And, the award goes to…’: Event Marketing Strategy

As event marketers, we can learn a lot from how major award shows execute their events and event marketing strategies. Award shows such as the Oscars, Grammy Awards, and the Golden Globes are some of the most anticipated and publicized events of the year, attracting millions of viewers and generating a significant buzz. You may not have the same budget and resources but by studying the strategies of these award shows, we can gain valuable insights into how to create successful and impactful events. Start with a strong concept and theme Award shows always have a clear concept and theme that guides the event. For example, the Oscars have a Hollywood glamour theme, while the Grammy Awards focus on music and the Golden Globes celebrate film and television. When planning your events, it’s important to have a clear concept and theme that sets the tone and provides a framework for all elements of the events. Build anticipation through event marketing Award sh

Build Your Event Brand Through Co-Working Spaces

Co-working spaces have become increasingly popular over the last few years, and they can be a valuable resource for event organizers looking to grow their event brand. Here are a few ways that event organizers can utilize co-working spaces to promote their events and build their brand: · Co-working spaces often host networking events for members, and event organizers can take advantage of this by hosting their own networking event at the space. This can be a great way to connect with potential attendees and sponsors, and to promote the event to a new audience. · Event organizers can also partner with the co-working space to host events or workshops. This can be a great way to get exposure for the event and to build a relationship with the co-working space and its members. · Event organizers can also use the co-working space as a place to plan and organize their events. This can be a great way to collaborate with team members, and to take advantage of the reso

Where's Your Next Opportunity to Learn?

As an event organizer, you can learn by yourself or you can learn by collaborating with others. We prefer the latter because it gives us a different perspective and helps us see things from a different angle. We also find that if we share knowledge with someone else, they will share theirs with us as well. Not only do we both get something out of it, but we also form a bond which is invaluable in business relationships. Read our earlier blog post: ' Learn From People You Collaborate With '. Working with a community of like-minded people on projects is one of the best ways to learn new skills. We're constantly expanding our knowledge base by working with others. This benefits everyone involved as we get something out of it and build strong relationships based on trust - which is invaluable when working together. Also, your audience is the best source of information about what they want, need and care about. So, if you want to grow your audience, learn as much as you can from

What Value Are You Giving?

How do you know if you're giving value to your event audience? It's whether they learned anything from your event and put it into practice and found benefit from doing so. If they did, then you've given them value. If not, then you haven't. You obviously need feedback from your audience on this. The reason people go to events is to get something out of them. They want a new perspective, an idea that will help them solve a problem, or an experience that will make them feel better about their life or business. If they don't get it, they'll be disappointed and likely never return to another one of your events again. What if they don't take action on what they learned at your event? You need to ask yourself what happened at the event that prevented them from taking action. Was it because of something you did or didn't do? If it was something that you did, what can you do differently next time? If it was something you didn't do, then communicate with thos

Coordinated Event Marketing

Event marketing can be an expensive endeavor, and as an event marketer, you want to ensure that your event provides the best return on investment (ROI) possible. One of the most effective ways to do this is by coordinating your marketing efforts with your sponsors, exhibitors, speakers and influencers . If you have sponsors, exhibitors, speakers or influencers for your events, they can be crucial to the success of an event. They also put in resources to be a part of the events. By working closely with them, you can create a more cohesive and integrated marketing strategy that will benefit everyone involved. Here are some steps that event marketers can follow to coordinate their marketing efforts with sponsors, exhibitors, speakers and influencers: Understand their goals and objectives: the first step in coordinating your marketing efforts with them is to understand their goals and objectives. This will help you tailor your marketing messages to better align with their needs and i

The Concept of an Event

The event industry is always changing. From new technologies and platforms to shifting demographics and values, each year brings a new set of challenges and opportunities. For the new year, what changes are you making to your events and event marketing? As we enter into 2023, we're interested in finding out: What new tools are you using for your events? How are you planning on improving your event marketing? What innovations have you made or are planning to make with your events this year? It's clear that events will continue to be an important part of marketing strategies, but it also seems likely that they will be used in different ways and for different purposes than they have been in the past. For example, we're seeing an increasing interest in using events as part of an integrated content strategy rather than as standalone activities. For example, using a series of events to provide content that is then distributed through multiple channels, including social media and

Online Interaction Skills

If you work remotely, the skills that you learn to engage and interact online at work, can be useful for engaging and interacting with an event audience, if you were to do your own virtual events. Online interaction skills are useful at work and in conducting your own events. Whether you're engaging online with work colleagues, your suppliers or your event audience, these skills need constant upgrading as new technologies come online - think, Metaverse and virtual reality. Just as you would improve your skills in meeting people in-person, you should think about online presence when meeting remotely - whether in a video conference or audio-only meet up - and whether on a laptop or mobile device. See our earlier blog post: ' Interaction Tech '. New skill sets for a new age. ----------------------------------------------- We welcome your feedback on this. Hope these event ideas help. Stay tuned for more... Like what you're seeing? Get more event marketing ideas >>

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