Event Promotion in a Changing World: Subscribing to the Digital Economy

Event promotion has always been an integral part of event marketing and attracting attendees. However, with some big tech social media platforms now introducing subscription models for their users, event marketers may find it difficult to maximize their event promotion without subscribing. Especially if you’re an individual or small business hosting your own events.

 

But fear not, there are still ways to effectively promote your events if you can’t or don’t want to pay for subscriptions. Here are some ideas on how event marketers can maximize their event promotion in the current landscape:

 

·       Your existing audience: your existing audience is a valuable asset when it comes to promoting your events. Use your email list, social media followers, and website visitors to spread the word about your event. You can also create a referral program that incentivizes your audience to invite their friends to attend the event.

 

·       Collaborate with influencers: partnering with influencers in your industry can help you reach a wider audience. Identify influencers with a large following and who align with your event's values and message. Offer them complimentary tickets or other perks in exchange for promoting your events to their followers.

 

·       Optimize your SEO: make sure your event website or landing pages are optimized for search engines. Use relevant keywords in your website copy, create informative and shareable content, and build quality backlinks to your website. This will help your website rank higher in search results, making it easier for potential attendees to find your event.

 

·       Leverage free social media features: while paid social media ads may not be an option, there are still many free social media features you can use to promote your events. Create engaging content, use relevant hashtags, and interact with your followers.

 

·       Leverage subscription-free, event listing platforms to promote your events. There are many event listing and social media platforms that don’t require you to subscribe. Do your research and see which ones may be suitable for you.

 

·       Virtual events: virtual events have become increasingly popular in the current landscape. They are a cost-effective way to reach a wider audience without the need for physical venues or travel. Host virtual events leading up to your main event to build excitement and encourage attendance.

 

Event marketers can still maximize their event promotion in the current landscape. It still early days and we will see how people react and adapt to these changes. You need to be more resourceful and look further afield for your event promotion options. 

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Looking for more event marketing inspiration? Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing:

Available at: https://www.amazon.com/Technology-Turning-Everyone-Event-Marketers-ebook/dp/B09PJJ6RG5

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