You need to think clearly about who your target audience are. Whether your events are on-property, online or hybrid:
- Who's your ideal audience?
- Where do they hangout online?
- Which social media platforms does your target audience use?
- Which online communities do they belong to?
- Which live streaming platforms do they prefer?
These are some of the questions you need to think about.
Think about finding a niche audience for your event. If you market your event to a specific niche then you may be able to grow your audience more easily than if you try to market to everybody. Answering the above questions will help in targeting your audience.
Getting feedback from your audience is important. So ask them. Try to connect with them over video or audio chat.
Hope these ideas help in increasing your audience and engagement with your event over time.
Stay tuned to ShareYaarNow for more insights and tips on event marketing success.
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