Engaging
and interacting with remote, online audiences is going to be different to interacting
with an audience at a venue.
You
obviously have to see what works for your online audience in terms of keeping
them engaged and interested in your event. You should try new ways to keep your
audience involved.
Also,
bear in mind that being remote, your audience may be joining in from different
countries and time zones.
Audience
behaviour for online events is different from audience behaviour at venues:
- · When
people join an event
- · are
they using a laptop or smartphone to join in,
- · how
they interact with the host and other audience members,
- · are
they using headphones to listen in,
- · are
they viewing the screen or not,
- · are
they eating during the event,
- · are
audience members doing other things during your virtual event,
- · how
long they stay,
- · when
they leave,
- · do
they come back and re-join later, etc.
I
notice that for virtual events people don’t always join at the start. They
sometimes join in part way through an event. This is unlike attending an event
at a venue where people will try to get there for the start. Because there is
no travel time to get to an online event, people, perhaps, tend to finish
whatever else they may be doing and then join.
Audience
members may even leave the live stream part way through and then re-join later or
leave altogether when it suits them. If you are using your smartphone to join a
virtual event, if you get a message, say, you may check out the message then go
back to the event. This behaviour of audience members may differ to when they
attend an online event or an event at a venue. You have to expect people to get
distracted more easily during virtual events. People may be doing other things
during your online event and may have your event running in the background.
As an
event organizer, it may not always be easy to see if any member of the audience
gets distracted during your online event. This is something you will have to
deal with during your live stream events. Audience members may be at home, at
the office or even travelling during your event – so distractions can be more
for them.
This
difference in behaviour for online events as compared to audience behaviour at
a venue means you, as an event organizer or host, need different strategies for
both types of audience.
If
your virtual event lasts for over an hour, say, it’s unlikely that your
audience will be continuously engaged throughout the event. In that case you
probably need to expect that audience members will be doing other things during
your event, at least for part of the time.
Get
audience members involved in your live stream by, for example, allowing them to
speak to your audience. If you give a shout out to an audience member during
your event, it may make them more engaged in what’s happening.
As
long as you keep learning as to what works and what doesn’t, you should
improve.
New ways of conducting events, such as online events, means more opportunities for you to put across your ideas, products or services.
Hope these event marketing ideas help. Stay tuned for more...
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Thanks
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