To grow your event audience and your brand you might consider partnering with some social media influencers. Whether the influencers you partner with are big or small, they can help share your event details with their audience.
You can find influencers in specific cities where you want to grow. If you are based in the UK and you want to grow your business in, say, Manchester, you can find social media influencers who have an audience from there. You might choose a number of influencers in different cities where you want to grow.
Research is obviously needed to find the right influencers for you. Also, look at what engagement the influencers get from their audience. E.g., if an influencer has 100,000 followers shown on their social media account but their posts regularly only get, say, 200 to 300 likes, then it may mean that a lot their audience is not engaging with their content. An influencer with 10,000 followers but with lots of engagement on their posts may be a better option for you.
What the influencer expects from you and what you expect from the influencer needs to be considered.
Learn from people you collaborate with – learn as much as you can.
Stay tuned for more insights and tips on event marketing success.
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