In the current attention economy, a lot of attention is being given to NFTs - Non-fungible tokens. Trying to use that terminology in the events space, as far as your event is concerned, the attention it gets is fungible. What we mean by this is that if someone gives attention to your event but then turns their attention away to another event, someone else may give their attention to your event. (Can you use such terminology in the events space?)
Attention can be transferred very easily, and very quickly, from one event to another.
When it comes to events, people focus on things like the venue or who they'll meet — not necessarily what the event is about. If you knew exactly how much value an event would bring you, you'd obviously prioritize your time accordingly.
But because there's so much uncertainty involved in any given event, it's hard to know how much value it will bring until after the fact. Especially for business events and events where you hope to learn things.
The value of any particular event may be subjective. What one person finds valuable, another may not. What catches one person's attention may be be the same for others.
Is there some way, beforehand, to objectively measure the value of an event that someone is considering attending? See our earlier blog post: 'How Do People Choose Events to Attend?'.
This is a tough event market to be in, especially for individuals or small business owners organizing their own events. These are just some thoughts on events.
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