If you're getting ad revenue from your events, you need to create an 'ecosystem' around your events that helps your audience, advertisers and content creators. Especially if you're running regular events that might attract advertisers or sponsors.
It's an ecosystem where all three stakeholders benefit by providing value to each other. It can increase the value of your events.
The online advertising market is in flux at the moment with a lot of discussion going on about a future model that suits both advertisers and online users. Maintaining user privacy but also allowing advertisers access to meaningful data.
Your audience: your audience may be made up of members or non-members. They may be individuals or businesses. You need to understand who they are and what they want from your events. Their privacy matters.
Your advertisers: Advertisers will have different needs depending on their business model. This can include brand awareness, sales leads, etc. It's important to understand what each type of advertiser wants and how you can help them achieve their objectives.
Your content creators: Content creators may be speakers or sponsors who want to create videos about the event, but it could also include attendees who are creating social media posts about their experience at the event.
You need to maintain your audience's privacy but also help advertisers and content creators.
We hope this will help you with your event marketing. Stay tuned for more creative event ideas!
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