With event marketing, one thing to keep in mind when thinking about your audience is that they are not necessarily the same as your customers. There are many people who like what you do, but they don't buy from you. They may be happy to attend your events. But they won't necessarily sign up for your newsletter, or buy anything else from you.
So, instead of trying to convert everyone at once, try focusing on getting just a few new members each time until you reach critical mass in terms of interest and demand for what you have to offer.
Another way to increase your event audience and conversion may be to increase or expand the services (or products) you have available for them during your events.
Or, partner with others, who offer complimentary services or products to yours, and this may expand your audience market.
Whether, for example, you're a business coach, yoga teacher, techie or chef hosting workshops or seminars - think about how you can expand your offerings to attract a wider audience.
We hope this will help you with your event marketing. Stay tuned for more creative event ideas!
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