When planning your event marketing strategy, think for the long term to build your brand.
Here are some ideas that you can consider that might help build your brand over time:
- Promote the people who are participating in the event.
- Thank your attendees and speakers with a blog post after the event.
- Build a revenue stream from event-related products and services.
- Leverage the social proof in attendee testimonials to promote future events.
- Create a specific hashtag for your event
- Use social media for ongoing engagement with your audience.
- Share photos of your past events (with your audience approval)
- Maintain an event blog to keep your audience informed about your event planning process and ideas.
- Ask for feedback from attendees and use it to plan future events.
- Recycle your event content that was popular from year to year.
- Get creative with exclusive opportunities to interact with influencers or speakers at your events.
Your marketing efforts don't have to end when your event is over. Building your brand will take time.
We hope this will help you with your event marketing. Stay tuned for more creative event ideas!
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