Are you increasing audience engagement and interaction at your events?
Whether you're hosting a conference, workshop or festival, you want it to be more than just a place for people to come together. Your events should increase social interaction for your audience - even if they are online.
Take a look at esports and gaming to see how this industry has increased audience engagement. Many people watch and play esports because they want to connect with friends and fans in real-time. Some even meet in person at tournaments. The real-time nature of these interactions makes them more engaging.
The growth of esports has been driven by the competitive nature of video games — as well as the ability for players and fans to communicate while they play.
It's amazing to see how this industry has created communities for their audience.
Esports events draw huge numbers of spectators in person and online. This makes them perfect opportunities for brands looking to connect with consumers who may not otherwise engage with traditional advertising channels like TV commercials or billboards.
You should think of ways to get your audience engaging in a similar way. One of the most important things about marketing is building relationships with customers so they want to engage with your brand.
- Create a community, so your audience feel they belong.
- If you're hosting an event, whether online or offline, consider adding a live chat feature or even a real-time video stream so that people can interact with each other during the event.
- Hold a Q & A session.
- Allow for networking.
What ways do you use to increase audience engagement at your events?
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