Following up with your audience after your events is one of the most important things that you can do.
This is a great way to get feedback and build relationships with your audience.
Follow up fairly soon after the event. Don't leave it too long. Be consistent and timely. If you want people to respond back, then make sure your follow-ups are timely and consistent. This is a matter for your judgment.
This follow-up keeps your audience engaged with your brand. It's about creating valuable engagement with your audience even before and after your events.
Here are some ideas on following up with your event attendees:
- Let them know how their participation helped.
- Give them a link to download the slides or video recording of the event so that they can review it on their own time (and share it with their colleagues).
- Ask them for feedback about what they liked and didn't like about the event, so that you can use this information to improve future events.
- Ask them what they might like to see at future events.
- Details about how you plan to use the data from their survey (if applicable).
- Ask if they would like to be added to your mailing list and how often they would like to receive emails from you (this is a great way to build trust and credibility with potential customers).
- Keep them informed of what you have coming up.
- If, possible have a one-to-one call or video chat with attendees.
What are you doing to keep your audience engaged and provide value to them?
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