With many tech companies creating their own proprietary Metaverses, as an event brand how do you deal with many Metaverses?
The number of Metaverses is growing every day. That's great for the tech companies that are creating them, but it can be a little overwhelming for event brands trying to figure out how to deal with them.
Do you create separate content for each Metaverse? How will your customers interact with your brand? We think it's important to have a strategy around how you're going to interact with the different Metaverses. It could be as simple as creating separate content for each Metaverse and letting your customers choose which one they want to engage with.
First off, you should try to find out which platforms are most popular among your audience. If there are any new ones coming out, it's worth keeping an eye on them too because they could take off quickly.
It will probably be brands that will push for interoperability of Metaverses. But we also think that brands will push for interoperability between different Metaverses, so we recommend that event brands not only create their own content but also partner with other brands who are creating content on other Metaverses—and use them as a way to drive traffic back to your own site or platform.
Just as you probably create different content and have different strategies for the different social media platforms, you will probably do the same for the different Metaverses.
How are you dealing with parallel Metaverses?
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