As event planners and marketers, you know that a good event is a combination of great content and audience engagement.
Another important concern for your audience is to be able track the value they get and measure their own metrics on the event.
But how do you do this?
Create a pre-event survey for your audience to fill out so that you can tailor their experience accordingly. If you know in advance what your audience's goals are and what they want to achieve, you might be able to tailor your events so that you give them measurable experiences and engagement.
For example, if someone's favorite topic was 'A', they might want more information or resources on that subject alone. You can also use this as a way of gathering testimonials from attendees after the event is over.
Make it easy for your attendees to:
- Use their mobile devices during the event (without disrupting others and respecting their privacy)
- Measure engagement: Your attendees want to know how well their time was spent at an event — not just in terms of how much value they received from it but also from an ROI perspective (return on investment).
- Share their experience with others (through photos and videos)
What are you doing to help your audience track the value they are getting?
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