Technology is increasingly playing a role in the events industry, from virtual conferences to augmented reality experiences. But if you're using technology in your events, keep it relevant and make sure it adds value to your audience.
Here are some tips on how to use technology at events:
1. Don't be afraid of new tech — embrace it!
2. Use technology that enhances the experience for attendees and speakers alike
3. Use tech that's easy for everyone in the audience to understand or use.
The purpose being to enhance the experience of the audience so that they can engage with you and your brand. It's to create positive brand associations for you.
The first step is understanding the role technology can play in your events. Is it to enhance your audience experience? Is it to give them access to information or opportunities that wouldn't be possible otherwise? Or is it a way for you and your team to gather data about what's working and what isn't?
Once you've defined your goals, it's time to consider how technology can help achieve those objectives. Here are some questions you should ask yourself:
Do I want my attendees interacting with the technology on their own terms or mine? Will the tech be used during the event or afterward? Are we looking for something that will engage people after they leave the venue as well?
What kind of budget do I have available for this initiative? How much functionality do I want from my solution — and how much do I expect it will cost me?
How long do I need these solutions to last before they become obsolete or require replacement.
What technology are you planning to use in your next event and will it add value?
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