Are you getting useful feedback from your event audience?
Ask your audience members what they liked and didn't like about the event. You can do this via a survey or simply by asking them in person.
You want to know what your audience thinks. But how do you get feedback from people who are shy about speaking up or who feel uncomfortable giving negative feedback?
Some people may be uncomfortable with conflict, so they don't say anything when they're unhappy with something at the event.
Think about when you've attended an event and were then asked for feedback. You've probably seen many survey forms handed out at the end. How did you respond? Do you think they provided the event host with useful feedback?
You need to give a lot of thought about how you phrase questions to try to get accurate feedback. You need a lot of understanding about human psychology. The purpose here is not to go into depth about this but just to say you need to think about how you go about obtaining feedback.
You need to make sure people don't feel like they're being interviewed by a journalist, which can put them off answering questions. It's important that people feel comfortable answering your questions, otherwise they won't give you the answers you need!
Perhaps, incentivize your audience to give you genuine feedback.
What are you doing to improve your feedback system?
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