If you're hosting online events, make sure you cater to the mobile audience (those who are traveling) as well as the remote audience who may be at home or office.
Mobile devices are growing in popularity, and they are becoming more powerful every day. If you're not paying attention to how people use their phones and tablets, you could be missing out on a huge chunk of your target market.
Make sure your events and any content you use can be viewed easily on smartphones and other mobile devices. Here are some tips:
- Short video clips will load faster than longer videos.
- Images will probably load faster than videos.
- Create links that work on all devices (mobile, tablet, laptop, desktop) so users can easily access them no matter what kind of device they're using.
- Short sentences and paragraphs are easier to read on smaller screens, which means they’re easier on the eyes of mobile users. Don’t force people to scroll through long blocks of text; break up content into chunks that are easy to digest at a glance.
- If possible, provide transcripts for all of your videos so that viewers don't have to miss out on important information just because they're at work or traveling abroad with limited connectivity options.
- If you're running an e-mail campaign or newsletter, remember that many people will read them on their phones. Make sure it's easy to navigate and doesn't take forever to load up.
What are you doing to make life easier for your mobile audience?
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