Are Your Audience Thinking About You?

Achieving brand salience is one of the most powerful marketing strategies. It’s one of the most influential ways to inspire action from your audience.

 

When you’re ready to take your brand to the next level, you need brand salience.

 

Brand salience is when your audience thinks of your event brand when they want to go to an event in your category - when your brand is uppermost in their mind at the right time, that’s brand salience.

 

When you have high brand salience in your target market, it means that people are more likely to buy tickets or register for your events because they know and trust you enough to know that you will deliver a quality experience.

 

If you want people to attend your events, you need them to be thinking about your brand when they're planning their schedules.

 

Achieving this high level of brand salience requires a strategic plan, consistent execution over time and giving value to your audience.

 

Subject to privacy of others attending, increase the number of mentions of your brand on social media sites during an event by encouraging attendees to tag you in photos or share their thoughts.

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