.jpg "Your Fans are Your Best Marketers")
The event industry is growing rapidly and is also changing
continuously.
So many people want to be a part of it. But what does it
take to be successful in this industry?
The key is building brand loyalty. Building your brand
starts with having a purpose behind why you do what you do. Your purpose should
be clear and easy to understand.
If you're an individual hosting your own events, you need to
develop your event brand and build a fan following. Here are some tips on how
to do that:
·
Know your audience - who are your ideal
audience? A lot of event hosts just start doing their events hoping people will
attend. Put in the work here.
·
Keep it consistent - consistency is key when
building an event brand. If people see that you have a defined style and set of
standards, they'll feel more confident in booking with you again in the future.
·
Be memorable - One way to do this is through
branding your event with something that will stick in people's minds long after
they've attended the event.
·
Create a logo, name and hashtag for your events
·
Stay authentic - but don't try too hard! It's
important that your event brand reflects who you truly are as an individual and
not just what you think others want from you as a host of your own events.
·
Deliver real value - this is important as there
are so many others doing online and offline events that the event space is
crowded.
·
Create a community around your events - this
will make your audience feel that that belong. Blog, newsletter, podcast are
ways to create a community and keep in contact with your audience outside of
your events.
Consistency and persistence over time gets you towards where
you want to be.
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Thanks
(Image: Unsplash)
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