Converting Your Event Audience into Customers

If you're using event marketing to promote your products or services, you need to track your ROI. What's your ROI for your event marketing?

But also, you need to consider your conversion rate - how many of the attendees at your events end up buying your products or services?

Conversion rate optimization is the process of improving your event's ability to convert attendees into customers.

You need to increase and optimize your conversion rate.

You need accurate feedback from those attendees that purchased from you as to why they did so. And also, from those that didn't purchase. You can then try to improve your events and event marketing accordingly.

Feedback about what made people attend your event. Then what made them buy or not buy from you. You need to optimize each point of your event marketing chain, (audience touch points) for example:

·        Increasing the number of people that see your ads or posts on social media;

·        Of those that see your ads and posts, increasing the number who act on your call to action (CTA);

·        Of those who acted on your CTA, increasing the number who attend your events;

·        Of those who attend your events, increasing the number that become customers and buy from you.

It's about optimizing every point in your event marketing journey.

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