If you're an event professional, create an events pipeline for yourself, so
that you have a stream of valuable events to give your audience.
Create the processes and systems you need to create content regularly for
your events.
Create an editorial calendar with topics you want to cover and dates by
which they'll be covered.
The goal of events is to get people to consume your content, and then create
a relationship with them. So, if you want to build an events pipeline, creating the content that will fill your events is an important factor.
You could do several different topics within the same subject area and then
do the events over time instead of trying to cram everything into one event. In
this way, you build up your own personal library of resources for your audience
and give them something valuable every time you conduct a new event.
Creating the systems will help you get your ideas flowing and will also benefit your event marketing.
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