Data Economy

As an event professional, 'data clean room' is a phrase you may have come across.

If you collect user data, how can you share meaningful data with your advertisers, so that they can get insights and make judgments about how, when and where to advertise - while maintaining your users' privacy?

In brief, data clean rooms are a way for meaningful data to be shared, in an aggregated and anonymous format, with advertisers while also maintaining privacy of the users.

You need ways to protect your users/customers privacy and data clean room technology is a possible way forward in the digital economy.

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