If you're conducting event marketing, create your event landing pages for your events.
The event landing page is like the go to place for you audience to see the necessary details and links for your upcoming event, which you share to your (potential) audience.
Whether you create your event landing page on your own digital real estate (website/app) or on another platform, make the page appealing to your audience.
Planning Your Event Landing Page
The first thing you need to do is know what information is important for attendees to know about your event.
Create an engaging headline
This is one of the most important elements of any landing page. A good headline should be compelling enough to get people's attention. It should also answer the question "What's in it for me?". Make sure that this is clear from the get-go.
Use compelling images and videos.
The best way to get someone’s attention is through visuals; therefore, it is important that you use high quality images and videos on your landing page. If possible, use a video showing what attendees can expect when they attend your event. This will help build anticipation for attendees and encourage them to register early! If using photos of previous events, be sure they are updated with current information such as dates and location.
Highlight benefits
Your event landing page should have a clear benefit statement that states what attendees can expect from attending the event. This should be included somewhere on the page so there's no confusion as to how it helps them.
Provide a strong call-to-action
Your call-to-action should clearly tell visitors what they should do next after reading through the rest of your content (i.e., click through to register).
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