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Moving Up the Value Chain

Moving Up the Value Chain


If you're conducting event marketing to promote your products or services, remember to upsell when it's appropriate.

Offer your audience what they may add value to them. This can be done in a number of ways:

During the event, e.g., offer attendees special pricing on related products or services. Or, in an email follow-up after the event, offer attendees a discount on related products or services.

If they've purchased one of your products or services, send them information about similar items that might be useful. For example:

·       "You're here for the event, but we also offer training on this topic."

·       "You're interested in learning more about our product, but we also offer custom solutions."

·       "You're interested in seeing how our company can help with your business needs, but we can do even more than that."

The idea behind this is that you've already got their attention and interest for the event; now you have the opportunity to sell them something else that will provide additional value to them. There’s a lot of material out there that can help you with this marketing strategy.

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