You need to keep an eye on what is being said about your event brand online.
Social media monitoring is a good way for you to do this. What is social
media monitoring?
Social media monitoring is the process of gathering and analyzing data from
public sources in order to gain insight into the opinions and behavior of
consumers.
There are tools available that can help you do this. You can track your
brand name and other relevant keywords.
This is a worthwhile exercise as this will help you gain insights that can
improve your events and event marketing.
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