As an event professional, how do you think about your audience?
In this attention economy, the attention of your audience has value and
currency.
The attention economy is where people compete for the attention of others.
Human attention has become an economic commodity.
In the digital age, we are all competing for attention. We have a limited
amount of time and energy, but there is an endless supply of things competing
for it.
As an event professional or marketer, whether you get your audience's attention on your
content on social media, blog, podcasts, or your events, you have to earn that
attention and work to maintain it.
There are many more things vying for our attention — from billboards on the
highway to ads on TV or online — so it's more important than ever to stand out
from the crowd and get noticed by your audience.
The same thing applies to events. You want attendees' attention when they're
at your event — whether it's in a venue or online via live-streaming video or
social media posts — so that they'll be engaged with what you have to say and
remember you later on down the road when they need another event solution for
their business or organization.
And this isn't just about "getting" people's attention; it's also
about keeping their attention once you've got it.
Thinking of your audience and their attention in this way, can help you plan
your events and event marketing in a better way.
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