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As an event professional, how do you think about your audience?



As an event professional, how do you think about your audience?

In this attention economy, the attention of your audience has value and currency.

The attention economy is where people compete for the attention of others. Human attention has become an economic commodity.

In the digital age, we are all competing for attention. We have a limited amount of time and energy, but there is an endless supply of things competing for it.

As an event professional or marketer, whether you get your audience's attention on your content on social media, blog, podcasts, or your events, you have to earn that attention and work to maintain it.

There are many more things vying for our attention — from billboards on the highway to ads on TV or online — so it's more important than ever to stand out from the crowd and get noticed by your audience.

The same thing applies to events. You want attendees' attention when they're at your event — whether it's in a venue or online via live-streaming video or social media posts — so that they'll be engaged with what you have to say and remember you later on down the road when they need another event solution for their business or organization.

And this isn't just about "getting" people's attention; it's also about keeping their attention once you've got it.

Thinking of your audience and their attention in this way, can help you plan your events and event marketing in a better way.

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