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As an event professional, you should regularly be creating new content for your events and event marketing.
If you haven't already, this is a good time to create a schedule for the New Year of what content you want to share with your audience.
Also create a system for producing the content you want at the times you want it.
In your content schedule, leave time to experiment with different types of content and to get feedback.
You can start this process by looking at the calendar of your events and seeing when you need to post something.
For example, if you're creating a series of blog posts about a particular topic, start by scheduling those posts to be published on specific dates throughout the year. Then after each post is published, take time to evaluate how well they were received by your audience and make changes accordingly.
It’s also important to note when your audience is most likely going to be consuming your content. For example, if you want people to see your blog posts during the week but not on weekends, then make sure the schedule reflects this priority.
There is software available on the market to help speed up the process of creating content, such as blogs, videos, social media posts, infographics, etc. So, check these out.
Read our earlier blog post: ‘Content Innovation’.
You need these processes and systems in place, so that you have the content when you need it.
Stay tuned to ShareYaarNow for more insights and tips on event marketing success.
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