Unfinished Business

Have you heard of the Zeigarnik Effect?

In very brief terms, it says that people may recall tasks that are unfinished or interrupted better than completed tasks.

The effect was first described by Bluma Zeigarnik in 1927. The story goes something like this: she noticed that waiters could recall orders they had taken but not yet delivered quite easily, whereas they had great difficulty in recalling orders they had already completed.

The Zeigarnik Effect can be used in marketing to make your audience remember your brand even after they have left your event.

As an event professional, how can this help you?

As an event professional, this is good news because it means you don't have to cover every single topic at every single event. In fact, this can help your audience to remember more from your events and get more value

Also, leaving some topics for another event can be a great way to build anticipation and interest in your next event.

Leaving unfinished business also takes advantage of the Zeigarnik Effect's tendency to keep us thinking about things we've started but not finished.

Leave your audience wanting more.

-----------------------------------------------

We welcome your feedback on this.

ShareYaarNow - the quick and easy way to search and share events. 

So, start sharing now! >>> https://shareyaarnow.com

Thanks

ShareYaarNow

(Image: Unsplash)